Introducing Strawberry Gum Grip: Healthy Hold

July 16, 2026

Slick styles, meet your new best friend. Strawberry Gum Grip is here, and it's rewriting what a styling stick can do — no wax, no crunch, no compromise on hair health.

What Is Strawberry Gum Grip?

Gum Grip is a jelly styling stick built to do double duty: style and treat. It's a 2-in-1 product that delivers strong, flexible hold while helping reduce breakage and support scalp comfort — all in one glide-on stick.

Unlike traditional wax-based slick sticks, Gum Grip skips the buildup and stress on your hairline. It's designed for smooth flyaways, sculpted edges, and polished styles that hold up all day without feeling stiff or sticky.

Here's what it brings to your routine:

Strong hold — flexible and buildable, without the crunch
Good for your roots — supports scalp comfort while it styles
A scent that glides — warm, fruity strawberry with none of the stickiness

The Ingredients Behind the Hold

Gum Grip is powered by the same hero ingredient fans already love, plus a few new additions built specifically for styling:

Australian Strawberry Gum Extract — a rare, antioxidant-rich native botanical that helps protect hair against environmental and styling stress while supporting stronger, healthier-looking strands
Red Velvet Oil — helps reinforce strands and protect against UV damage for smoother, more resilient hair
Jelly Styling Complex — a lightweight, non-waxy base that delivers flexible hold without buildup, crunch, or stickiness

The result: a formula that treats hair while it styles, instead of just coating it.

How to Use It

Getting the hold you want is simple:

Glide onto damp or dry hair
Use fingertips or a brush to distribute evenly and build hold as needed
Shape flyaways, slick-back styles, sleek buns, or polished ponytails

Because it's buildable, you control the level of hold — light smoothing for everyday flyaways, or more product for a fully sculpted, slicked-back look.

What It Smells Like

The same signature scent running through the Strawberry Gum line: a warm Australian strawberry sky, fruity and jammy, layered with notes of red poppy, apple blossom, and sugared amber.

Why It's Different

Most slick sticks force a trade-off: strong hold or healthy hair, pick one. Gum Grip was built to close that gap. It's a multi-functional stick designed to smooth, hold, and protect — without the buildup or stickiness that comes with traditional wax formulas. That means you can wear a sleek style from workout to night out without worrying about what it's doing to your hairline in the process.

Make It a Routine

Gum Grip slots right into the Strawberry Gum lineup alongside the Miracle Mist Leave-In Conditioner and Miracle Hair Mask — smooth and protect with Miracle Mist, treat with the mask, then lock in your style with Gum Grip.