Glossy, sleek styles made easy.

Grow your baby hairs. Lock them down.

Hydrate, protect, and style with our sweetest Strawberry Gum essentials.

A multi-functional slick stick designed to smooth, hold, and protect—without buildup or stickiness

cleanse + instantly add 177% more volume*

Style, protect, and shine in one complete routine.

2-in-1 hair dryer brush

Repair, protect, and style in one power trio

next-level shine, zero damage

6-month supply of our most potent hair serum for fuller, thicker hair

A scalp-to-style routine for fuller, thicker-looking hair.

Style, protect, and repair in one complete routine

Repair, protect, and style in one power trio

Repair + shine in one power duo powered by Australian Strawberry Gum Extract

A leave-in conditioning mist powered by antioxidant-rich Australian Strawberry Gum for detangling, heat protection, and shine.

3-month supply of our most potent hair serum for fuller, thicker hair

Best sellers mini kit for thicker hair

Our anti-thinning best seller trio in minis

Everyday essentials for stronger, shinier, healthier hair

Mini version of our best sellers

Reboost your postpartum hair health

Complete essentials for fuller, stronger hair from root to tip

93% saw less shedding in 1 month*

93% saw less shedding in 1 month*

Supports thicker, fuller-looking hair during your GLP-1 journey

salon-worthy blowouts + instant volume

Fuller, stronger hair from root to tip

93% saw less shedding in 1 month*

Treat and repair with Native Australian Strawberry Gum Extract

Strengthen and shine with native Australian Strawberry Gum Extract

Smooth, lift, and shine instantly

Deep repair mask with Native Australian Strawberry Gum Extract

Everything you need for a better blowout

daily scalp serum for less shedding

2-in-1 hair straightener brush + curling iron

full-size + mini duo for instant refresh anywhere

clinically proven to reverse damage in 4 minutes*

targets thinning, reduces shedding & boosts hair bonds

fuller, stronger hair from root to tip

smooth, sleek & heat-protected up to 230 C | 450 F

salon-worthy blowouts + sealed split ends

replenish moisture for 72 hours of lasting hydration*

deep treat + shield from heat up to 450°F*

foldable, ultra-lightweight dryer for 4X faster drying*

for all hair types

3 barrel hair waver for effortless mermaid hair in seconds

93% saw less shedding in 1 month*

AM/PM scalp care to lengthen + strengthen + reduce fallout

next-level shine, zero damage

root to tip hydration & style

replenish moisture for 72 hours of lasting hydration*

viral tiktok thermal brush, now with a longer barrel (size: 146mm)

instantly plumps strands for volume that lasts all day*

instantly plumps strands for volume that lasts all day*

Instantly plumps strands for volume that lasts all day*

nourish + add sleek shine + protect against humidity

nourish + add sleek shine + protect against humidity

repair breakage + soften + protect

deep treat + reduce breakage by 70% after one use*​

clinically proven to reverse damage in 4 minutes*

heat protect up to 230 C | 450 F + seal split ends + add shine

repair breakage + soften + protect

clinically proven to reverse damage & repair hair from the inside out*​

reverse damage + repair breakage + protect

the hero lineup that's clinically proven to reverse damage & repair hair from the inside out*​

reverse damage + heat protect + seal split ends

compact, heat-safe mat for hot tools

lightweight headband for makeup and styling prep

waterproof cap with satin lining to keep hair dry + styles intact

6-pack of hair rollers for heat-free volume and bounce

stylish elastic hair cuff for secure, elevated looks

travel size - cleanse + instantly adds 177% more volume

travel size - lactic acid & apple cider vinegar gently exfoliate scalp + leave hair soft & shiny

mend split ends + protect hair up to 450°F*​

93% saw less shedding in 1 month*

93% saw less shedding in 1 month*

93% saw less shedding in 1 month*

93% saw less shedding in 1 month*

travel size - 93% saw less shedding in 1 month*

travel - 93% saw less shedding in 1 month*

travel size - mend split ends + protect hair up to 450°F/230°C*​

lactic acid & apple cider vinegar gently exfoliate scalp + leave hair soft & shiny

6-in-1 dryer & multi-styler

tame frizz + flyaways on-the-go

gently detangle + shine enhancing dual bristles

travel size - AM treatment that stimulates scalp to lengthen + strengthen

heat style without the damage (size: 101mm)

hair straightener with aloe infused ceramic plates

keep strands in place without the crease marks

travel size - deep treat + improve split ends by 84% after four uses*!

for shorter, thin hair, or half updos

2-in-1 hair dryer brush with a smaller, detachable head

cleanse + instantly add 177% more volume*

replenish moisture for 72 hours of lasting hydration*

smooth frizz + add volume while styling

for shorter, thin hair, or half updos

for longer, thicker hair

detangle + minimize breakage

replenish moisture for 72 hours of lasting hydration*

replenish moisture for 72 hours of lasting hydration*

detangle hair + minimize snagging

waterproof, multi-use comb

gently detangle + shine enhancing dual bristles

100% vegan pillowcase to reduce frizz, tangles, & breakage

100% vegan pillowcase to reduce frizz, tangles, & breakage

100% vegan pillowcase to reduce frizz, tangles, & breakage

100% vegan pillowcase to reduce frizz, tangles, & breakage

100% vegan pillowcase to reduce frizz, tangles, & breakage

nourish + soften + protect against humdity

plump strands + soften + long term density

instant volume + long term density

gentle microfiber towel dries hair up to 50% faster

2-in-1 hair dryer brush

increases volume by 57% after 1 use*

creamy, whipped formula with pink salt to physically buff away build up + impurities

PM daily treatment to anchor roots for fuller, denser-looking hair

AM daily treatment that stimulates scalp to lengthen + strengthen

deep treat + improve split ends by 84% after just 4 uses*

Stimulating treatment oil to strengthen scalp & hair