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  • shop
    • by featured
      • new arrivals
      • best sellers
      • scalp care
      • most subscribed
      • bundle & save
      • build your own bundle
    • by hair concern
      • shedding or thinning hair
      • damaged hair
      • itchy or flaky scalp
      • fine or flat hair
      • dry hair
      • frizzy hair
      • color toning
      • curly hair
    • by hair products
      • all hair products
      • shampoo + conditioner
      • kits + bundles
      • masks + scrubs
      • treatments
      • styling
      • heat protectants
      • supplements
      • travel
    • by hair tools
      • all hair tools
      • thermal brushes
      • dryers
      • curlers + wavers
      • straighteners
      • brushes + combs
      • accessories
  • best sellers
  • hair quiz
  • shed less with HG

    • learn more about HG

      93% saw less shedding in 1 month*

    • step 1: exfoliate

      with Clarifying Rinse

    • step 2: cleanse

      with HG Duo

    • step 3: treat

      with Power Couple

    • pre-wash oil treatment

      with Elixir Hair Oil

    • deep condition

      with Miracle Hair Mask

    • extend your style

      with Dry Shampoo

    • heat protect

      with Heat Protect Spray
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    MIRACLE HAIR MASK MIRACLE HAIR MASK
    HG

    MIRACLE HAIR MASK
    deep treat + improve split ends by 84% after just 4 uses*
    Regular price $30.00
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    GOOD FOR YOU STYLING

    SEA SALT TEXTURE SPRAY
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    FRIZZ FIX LEAVE-IN SERUM
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  • DRY SHAMPOO DRY SHAMPOO
    HG

    DRY SHAMPOO
    cleanse + instantly add 177% more volume*
    Regular price $26.00
  • TONING PURPLE HAIR MASK TONING PURPLE HAIR MASK
    BLONDE BABY

    TONING PURPLE HAIR MASK
    deep treat + banish brass + add silky shine
    Regular price $28.00
  • VOLUMISING STYLING SPRAY VOLUMISING STYLING SPRAY
    THICKENING THERAPY

    VOLUMISING STYLING SPRAY
    increases volume by 57% after 1 use*
    Regular price $30.00
  • DEFINING STYLING CREAM DEFINING STYLING CREAM
    CURL BOSS

    DEFINING STYLING CREAM
    activate natural curl pattern + add flexible hold + fight frizz
    Regular price $28.00
  • FLYAWAY WAND FLYAWAY WAND
    ANTI-FRIZZ

    FLYAWAY WAND
    tame frizz + flyaways on-the-go
    Regular price $16.00
  • SUPER SHINE & STRENGTH OIL SUPER SHINE & STRENGTH OIL
    ANTI-FRIZZ

    SUPER SHINE & STRENGTH OIL
    strengthen + treat + add glossy shine
    Regular price $33.00
  • BOND BUILDER+ LEAVE-IN HAIR MASK BOND BUILDER+ LEAVE-IN HAIR MASK
    RAPID REPAIR

    BOND BUILDER+ LEAVE-IN HAIR MASK
    clinically proven to reverse damage in 4 minutes*
    Regular price $32.00
  • PREP + PROTECT HAIR PRIMER https://cdn.shopify.com/videos/c/o/v/501ee722e40e460f98d13b6d8912171b.mp4
    GOOD FOR YOU STYLING

    PREP + PROTECT HAIR PRIMER
    heat protect + soften + add shine
    Regular price $25.00
  • FLEXIBLE HOLD HAIRSPRAY https://cdn.shopify.com/videos/c/o/v/de8d48ac6cf74c80ab9282e5d030120b.mp4
    GOOD FOR YOU STYLING

    FLEXIBLE HOLD HAIRSPRAY
    aerosol free + brushable hold + shine
    Regular price $25.00
  • ROOT BOOST VOLUME POWDER https://cdn.shopify.com/videos/c/o/v/5457906d50414e9486e4d0ada73154b9.mp4
    GOOD FOR YOU STYLING

    ROOT BOOST VOLUME POWDER
    add instant volume + texture at the root
    Regular price $25.00
  • SOFT HOLD STYLING HAIR GEL https://cdn.shopify.com/videos/c/o/v/5f50497fcf7a49d6bae6761502a11635.mp4
    GOOD FOR YOU STYLING

    SOFT HOLD STYLING HAIR GEL
    fight frizz + add shine + brushable hold
    Regular price $25.00
  • SCALP & HAIR MASK SCALP & HAIR MASK
    DANDRUFF REPAIR

    SCALP & HAIR MASK
    2% salycilic acid to exfoliate scalp & leave hair soft
    Regular price $30.00
  • BOND BUILDER+ HAIR MASK BOND BUILDER+ HAIR MASK
    RAPID REPAIR

    BOND BUILDER+ HAIR MASK
    deep treat + reduce breakage by 70% after one use*​
    Regular price $32.00

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