AM daily treatment that stimulates scalp to lengthen + strengthen

deep treat + improve split ends by 84% after just 4 uses*

PM daily treatment to anchor roots for fuller, denser-looking hair

2-in-1 hair dryer brush

vegan daily capsule

Stimulating treatment oil to strengthen scalp & hair

heat style without the damage

creamy, whipped formula with pink salt to physically buff away build up + impurities

add body + crunch-free texture

nourish + add silky smooth shine

deep treat + banish brass + add silky shine

increases volume by 57% after 1 use*

activate natural curl pattern + add flexible hold + fight frizz

93% saw less shedding in 1 month*

cleanse + instantly add 177% more volume*

instant volume + long term density

exfoliates + massages scalp

3-in-1 multi-tool that straightens, waves or curls with cool air technology to lock in styles

detangle + deep condition + reduce breakage

plump strands + soften + long term density

100% said hair felt healthier + more nourished after 1 week*

boost hydration + fight frizz

replenish moisture for 72 hours of lasting hydration*

clip curler with ion technology to minimize frizz + adds shine

strengthen + treat + add glossy shine

replenish moisture for 72 hours of lasting hydration*

Coastal coconut scented

ultra lightweight blowdryer for 4X faster drying*

deep treat + intense hydration + add shine

mend split ends + protect hair up to 450°F*​

gentle microfiber towel dries hair up to 50% faster

charcoal & probiotics help detoxify and rebalance scalp

revive + refresh natural curl pattern

2-in-1 hair dryer brush with a smaller, detachable head

replenish moisture for 72 hours of lasting hydration*

intensly hydrating pre-wash oil treatment to treat dry scalp & hair

banish brass + strengthen + add shine

for shorter, thin hair, or half updos

Add texture + volume + frizz control

heat protect + soften + add shine

boost hydration + fight frizz

detangle + minimize breakage

aerosol free + brushable hold + shine

gently detangle + shine enhancing dual bristles

add instant volume + texture at the root

93% saw less shedding in 1 month*

deep treat + smooth + fight humidity

for shorter, thin hair, or half updos

replenish moisture + fight frizz

banish brass + restore strength + soften

for longer, thicker hair

hair straightener with aloe infused ceramic plates

nourish + soften + protect against humdity

smooth frizz + add volume while styling

clinically proven to reduce flakes & balance scalp pH*​

tame frizz + flyaways on-the-go

add sleek shine + protect against humidity

satin reduces tangles + protects hair from breakage

instantly calm + relieve scalp irritation

waterproof, multi-use comb

2-in-1 natural formula, gentle enough for kids

AM/PM scalp care to lengthen + strengthen + reduce fallout

93% saw less shedding in 1 month*

banish tangles + boost manageability

fight frizz + add shine + brushable hold

lactic acid & apple cider vinegar gently exfoliate scalp + leave hair soft & shiny

clinically proven to reduce flakes & balance scalp pH*​

clinically proven to reverse damage in 4 minutes*

100% vegan pillowcase to reduce frizz, tangles, & breakage

repair breakage + soften + protect

heat protect up to 230 C | 450 F + seal split ends + add shine

clinically proven to reduce flakes & balance scalp pH*​

boost hydration + fight frizz + activate natural curl pattern

100% vegan pillowcase to reduce frizz, tangles, & breakage

100% vegan pillowcase to reduce frizz, tangles, & breakage

travel size - deep treat + improve split ends by 84% after four uses*!

93% saw less shedding in 1 month*

2% salycilic acid to exfoliate scalp & leave hair soft

natural, gentle formulas for kids

instantly plumps strands for volume that lasts all day*

travel - 93% saw less shedding in 1 month*

detangle hair + minimize snagging

100% vegan pillowcase to reduce frizz, tangles, & breakage

keep strands in place without the crease marks

travel size - 93% saw less shedding in 1 month*

satin reduces tangles + protects hair from breakage

travel size - 72 hours of lasting hydration*

100% vegan pillowcase to reduce frizz, tangles, & breakage

reverse damage + heat protect + seal split ends

the hero lineup that's clinically proven to reverse damage & repair hair from the inside out*​

travel size - add body + crunch-free texture

deep treat + reduce breakage by 70% after one use*​

clinically proven to reduce flakes & balance scalp pH*​

repair breakage + soften + protect

clinically proven to reverse damage & repair hair from the inside out*​

replenish moisture for 72 hours of lasting hydration*

travel size - AM treatment that stimulates scalp to lengthen + strengthen

travel size - rosemary stimulating treatment oil for scalp & hair

100% vegan pillowcase to reduce frizz, tangles, & breakage

travel size - cleanse + instantly adds 177% more volume

3 barrel hair waver for effortless mermaid hair in seconds

travel size- creamy, whipped formula with pink salt to buff away build up + impurities

travel size - lactic acid & apple cider vinegar gently exfoliate scalp + leave hair soft & shiny

HG Elixir Oil + Miracle Mask to deep treat from scalp to strand

reverse damage + repair breakage + protect

nourish + add sleek shine + protect against humidity

gently detangle + shine enhancing dual bristles

compact, heat-safe mat for hot tools

banish brass + restore strength + add shine

soft satin hair wrap to smooth & protect hair overnight

6-pack of hair rollers for heat-free volume and bounce

exfoliates + massages scalp

travel size - PM daily treatment to anchor roots for fuller, denser-looking hair

waterproof cap with satin lining to keep hair dry + styles intact

banish brass + restore strength + add shine

lightweight headband for makeup and styling prep

exfoliates + massages scalp

nourish + add sleek shine + protect against humidity

stylish elastic hair cuff for secure, elevated looks

take-everywhere tote bag

nourish + add sleek shine + protect against humidity

instantly plumps strands for volume that lasts all day*

instantly plumps strands for volume that lasts all day*

93% saw less shedding in 1 month*