• DISCOVER THE POWER OF INFRARED

    • Infrared uses waves of light that penetrate the inner layers of the hair, gently heating them from within, leaving the outer layer of the hair in better condition.
    • The BB Infrared Thermal Brushes use negative ions to neutralise positive ions in dry or damaged hair, creating smoother and less frizzy hair.

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Your Guide to Next-Level Haircare

  • Style School: 4 Ways To Style Your Hair Using Our Infrared Bounce Brush

    We’ve got all the intel you need to get the most out of your new hair styling tool. The Infrared Brush can do more than just give you shiny, 90s blowouts (although we’ll provide you all the secrets to those here, too).

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  • Have You Met Infrared Heat Techonology Yet?

    Infrared heat works differently from traditional forms of heat. Instead of heating hair from the outside, infrared heat styles from within. Here’s why that’s important.

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  • The Miracle Mask: Your Hair's Game Changer

    If there’s one thing we're all chasing (besides our dream jobs and vacations), it’s having longer, stronger, healthier-looking hair. And guess what? With our best-selling Miracle Mask that dream is within reach.

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