heat style without the damage

Instantly plumps strands for volume that lasts all day*

limited-edition birthday mini kit

smooth, sleek & heat-protected up to 230 C | 450 F

reduce shedding & breakage by boosting hair bonds

salon-worthy blowouts + sealed split ends

2-in-1 hair straightener brush + curling iron

a mini blow dry brush for full-size salon blowouts

tame frizz + flyaways on-the-go

AM/PM scalp care to lengthen + strengthen + reduce fallout

93% saw less shedding in 1 month*

93% saw less shedding in 1 month*

93% saw less shedding in 1 month*

fuller, stronger hair from root to tip

viral tiktok thermal brush, now with a longer barrel

next-level shine, zero damage

3-in-1 multi-tool that straightens, waves or curls with cool air technology to lock in styles

hair straightener with aloe infused ceramic plates

2-in-1 hair dryer brush with a smaller, detachable head

2-in-1 hair dryer brush

foldable, ultra-lightweight dryer for 4X faster drying*

6-in-1 dryer & multi-styler

ultra lightweight blowdryer for 4X faster drying*

mend split ends + protect hair up to 450°F*​

reverse damage + heat protect + seal split ends

the hero lineup that's clinically proven to reverse damage & repair hair from the inside out*​

strengthen, repair & protect your hair

targets thinning, reduces shedding & boosts hair bonds

deep treat + improve split ends by 84% after just 4 uses*

deep treat + shield from heat up to 450°F*

HG Elixir Oil + Miracle Mask to deep treat from scalp to strand

creamy, whipped formula with pink salt to physically buff away build up + impurities

salon-worthy blowouts + instant volume

root to tip hydration & style

lightweight headband for makeup and styling prep

stylish elastic hair cuff for secure, elevated looks

compact, heat-safe mat for hot tools

soft satin hair wrap to smooth & protect hair overnight

waterproof cap with satin lining to keep hair dry + styles intact

for longer, thicker hair

for shorter, thin hair, or half updos

6-pack of hair rollers for heat-free volume and bounce

for all hair types

detangle hair + minimize snagging

target dandruff, itch, and irritation—fast.

3-month supply for fuller, thicker hair

93% saw less shedding in 1 month*

93% saw less shedding in 1 month*