3-month supply for fuller, thicker hair

heat style without the damage

93% saw less shedding in 1 month*

6-in-1 dryer & multi-styler

Instantly plumps strands for volume that lasts all day*

limited-edition birthday mini kit

smooth, sleek & heat-protected up to 230 C | 450 F

daily scalp serum for less shedding

salon-worthy blowouts + sealed split ends

next-level shine, zero damage

2-in-1 hair straightener brush + curling iron

a mini blow dry brush for full-size salon blowouts

tame frizz + flyaways on-the-go

AM/PM scalp care to lengthen + strengthen + reduce fallout

93% saw less shedding in 1 month*

93% saw less shedding in 1 month*

93% saw less shedding in 1 month*

93% saw less shedding in 1 month*

fuller, stronger hair from root to tip

viral tiktok thermal brush, now with a longer barrel

3-in-1 multi-tool that straightens, waves or curls with cool air technology to lock in styles

hair straightener with aloe infused ceramic plates

2-in-1 hair dryer brush with a smaller, detachable head

2-in-1 hair dryer brush

foldable, ultra-lightweight dryer for 4X faster drying*

ultra lightweight blowdryer for 4X faster drying*

mend split ends + protect hair up to 450°F*​

reverse damage + heat protect + seal split ends

the hero lineup that's clinically proven to reverse damage & repair hair from the inside out*​

targets thinning, reduces shedding & boosts hair bonds

deep treat + improve split ends by 84% after just 4 uses*

deep treat + shield from heat up to 450°F*

HG Elixir Oil + Miracle Mask to deep treat from scalp to strand

creamy, whipped formula with pink salt to physically buff away build up + impurities

salon-worthy blowouts + instant volume

root to tip hydration & style

lightweight headband for makeup and styling prep

stylish elastic hair cuff for secure, elevated looks

compact, heat-safe mat for hot tools

soft satin hair wrap to smooth & protect hair overnight

waterproof cap with satin lining to keep hair dry + styles intact

for longer, thicker hair

for shorter, thin hair, or half updos

6-pack of hair rollers for heat-free volume and bounce

for all hair types

detangle hair + minimize snagging

target dandruff, itch, and irritation—fast.

vegan daily capsule

93% saw less shedding in 1 month*

AM daily treatment that stimulates scalp to lengthen + strengthen

PM daily treatment to anchor roots for fuller, denser-looking hair

93% saw less shedding in 1 month*

Everything you need for a better blowout

lactic acid & apple cider vinegar gently exfoliate scalp + leave hair soft & shiny

cleanse + instantly add 177% more volume*

full-size + mini duo for instant refresh anywhere

travel size - lactic acid & apple cider vinegar gently exfoliate scalp + leave hair soft & shiny

travel size - cleanse + instantly adds 177% more volume

add instant volume + texture at the root

100% vegan pillowcase to reduce frizz, tangles, & breakage

100% vegan pillowcase to reduce frizz, tangles, & breakage

keep strands in place without the crease marks

100% vegan pillowcase to reduce frizz, tangles, & breakage

100% vegan pillowcase to reduce frizz, tangles, & breakage

100% vegan pillowcase to reduce frizz, tangles, & breakage

100% vegan pillowcase to reduce frizz, tangles, & breakage

gentle microfiber towel dries hair up to 50% faster

for shorter, thin hair, or half updos

3 barrel hair waver for effortless mermaid hair in seconds