3 barrel hair waver for effortless mermaid hair in seconds

93% saw less shedding in 1 month*

daily scalp serum for less shedding

3-month supply for fuller, thicker hair

2-in-1 hair straightener brush + curling iron

93% saw less shedding in 1 month*

repair breakage + soften + protect

reverse damage + heat protect + seal split ends

a mini blow dry brush for full-size salon blowouts

deep treat + improve split ends by 84% after just 4 uses*

banish brass + restore strength + add shine

AM/PM scalp care to lengthen + strengthen + reduce fallout

93% saw less shedding in 1 month*

targets thinning, reduces shedding & boosts hair bonds

deep treat + shield from heat up to 450°F*

clinically proven to reduce flakes & balance scalp pH*​

boost hydration + fight frizz

replenish moisture for 72 hours of lasting hydration*

nourish + add sleek shine + protect against humidity

banish brass + restore strength + add shine

instantly plumps strands for volume that lasts all day*

AM daily treatment that stimulates scalp to lengthen + strengthen

93% saw less shedding in 1 month*

PM daily treatment to anchor roots for fuller, denser-looking hair

93% saw less shedding in 1 month*

repair breakage + soften + protect

heat protect up to 230 C | 450 F + seal split ends + add shine

deep treat + reduce breakage by 70% after one use*​

clinically proven to reverse damage in 4 minutes*

clinically proven to reverse damage & repair hair from the inside out*​

lactic acid & apple cider vinegar gently exfoliate scalp + leave hair soft & shiny

clinically proven to reduce flakes & balance scalp pH*​

clinically proven to reduce flakes & balance scalp pH*​

boost hydration + fight frizz

replenish moisture + fight frizz

activate natural curl pattern + add flexible hold + fight frizz

instantly calm + relieve scalp irritation

cleanse + instantly add 177% more volume*

Stimulating treatment oil to strengthen scalp & hair

aerosol free + brushable hold + shine

tame frizz + flyaways on-the-go

nourish + add silky smooth shine

travel size - AM treatment that stimulates scalp to lengthen + strengthen

charcoal & probiotics help detoxify and rebalance scalp

HG Elixir Oil + Miracle Mask to deep treat from scalp to strand

target dandruff, itch, and irritation—fast.

limited-edition birthday mini kit

100% vegan pillowcase to reduce frizz, tangles, & breakage

100% vegan pillowcase to reduce frizz, tangles, & breakage

lightweight headband for makeup and styling prep

keep strands in place without the crease marks

100% vegan pillowcase to reduce frizz, tangles, & breakage

stylish elastic hair cuff for secure, elevated looks

compact, heat-safe mat for hot tools

100% vegan pillowcase to reduce frizz, tangles, & breakage

100% vegan pillowcase to reduce frizz, tangles, & breakage

gentle microfiber towel dries hair up to 50% faster

soft satin hair wrap to smooth & protect hair overnight

waterproof cap with satin lining to keep hair dry + styles intact

for longer, thicker hair

for shorter, thin hair, or half updos

for shorter, thin hair, or half updos

6-pack of hair rollers for heat-free volume and bounce

for all hair types

smooth frizz + add volume while styling

waterproof, multi-use comb

detangle + minimize breakage

gently detangle + shine enhancing dual bristles

gently detangle + shine enhancing dual bristles

2% salycilic acid to exfoliate scalp & leave hair soft

detangle hair + minimize snagging

100% vegan pillowcase to reduce frizz, tangles, & breakage