• Top Pick
    MIRACLE HAIR MASK
    HG

    MIRACLE HAIR MASK

    deep treat + improve split ends by 84% after just 4 uses*
    Regular price $21.00
    Regular price $28.00
  • #1 Bestseller
    BLOWOUT BRUSH PRO 75MM
    HAIR TOOLS

    BLOWOUT BRUSH PRO 75MM

    2-in-1 hair dryer brush
    Regular price $52.00
    Regular price $70.00
  • ELIXIR PRE-WASH OIL
    HG

    ELIXIR PRE-WASH OIL

    Stimulating treatment oil to strengthen scalp & hair
    Regular price $15.00
    Regular price $20.00
  • TikTok Viral
    INFRARED THERMAL BOUNCE BRUSH
    HAIR TOOLS

    INFRARED THERMAL BOUNCE BRUSH

    heat style without the damage
    Regular price $78.00
    Regular price $98.00
  • MICRO-EXFOLIATING SCALP SCRUB
    SCALP CARE

    MICRO-EXFOLIATING SCALP SCRUB

    creamy, whipped formula with pink salt to physically buff away build up + impurities
    Regular price $18.00
    Regular price $25.00
  • FRIZZ FIX LEAVE-IN SERUM
    ANTI-FRIZZ

    FRIZZ FIX LEAVE-IN SERUM

    nourish + add silky smooth shine
    Regular price $18.00
    Regular price $24.00
  • DEFINING STYLING CREAM
    CURL BOSS

    DEFINING STYLING CREAM

    activate natural curl pattern + add flexible hold + fight frizz
    Regular price $21.00
    Regular price $28.00
  • All-Time Fave
    ANTI-THINNING SHAMPOO & CONDITIONER DUO
    HG

    ANTI-THINNING SHAMPOO & CONDITIONER DUO

    93% saw less shedding in 1 month*
    Regular price $32.00
    Regular price $48.00
  • DRY SHAMPOO
    HG

    DRY SHAMPOO

    cleanse + instantly add 177% more volume*
    Regular price $18.00
    Regular price $25.00
  • Back In Stock
    EVERLAST AIRSTYLER SYSTEM
    HAIR TOOLS

    EVERLAST AIRSTYLER SYSTEM

    6-in-1 dryer & multi-styler
    Regular price $188.00
  • AIRBURST STYLER
    HAIR TOOLS

    AIRBURST STYLER

    3-in-1 multi-tool that straightens, waves or curls with cool air technology to lock in styles
    Regular price $60.00
    Regular price $80.00
  • DEFINING SHAMPOO & CONDITIONER DUO
    CURL BOSS

    DEFINING SHAMPOO & CONDITIONER DUO

    boost hydration + fight frizz
    Regular price $40.00
    Regular price $54.00
  • CLEVER CURLER
    HAIR TOOLS

    CLEVER CURLER

    clip curler with ion technology to minimize frizz + adds shine
    Regular price $43.00
    Regular price $58.00
  • SONIC HAIR DRYER
    HAIR TOOLS

    SONIC HAIR DRYER

    ultra lightweight blowdryer for 4X faster drying*
    Regular price $149.00
    Regular price $199.00
  • CURL BOOSTER LEAVE-IN SPRAY
    CURL BOSS

    CURL BOOSTER LEAVE-IN SPRAY

    revive + refresh natural curl pattern
    Regular price $22.00
    Regular price $30.00
  • BLOWOUT BRUSH 51MM
    HAIR TOOLS

    BLOWOUT BRUSH 51MM

    2-in-1 hair dryer brush with a smaller, detachable head
    Regular price $52.00
    Regular price $70.00
  • MOISTURISING LEAVE-IN HAIR SERUM
    HEAVENLY HYDRATION

    MOISTURISING LEAVE-IN HAIR SERUM

    replenish moisture for 72 hours of lasting hydration*
    Regular price $22.00
    Regular price $30.00
  • HEAT PROTECT SPRAY
    HG

    HEAT PROTECT SPRAY

    mend split ends + protect hair up to 450°F*​
    Regular price $15.00
    Regular price $20.00
  • VOLUME + TEXTURE STYLING CREAM
    GOOD FOR YOU STYLING

    VOLUME + TEXTURE STYLING CREAM

    Add texture + volume + frizz control
    Regular price $18.00
    Regular price $25.00
  • PREP + PROTECT HAIR PRIMER
    GOOD FOR YOU STYLING

    PREP + PROTECT HAIR PRIMER

    heat protect + soften + add shine
    Regular price $18.00
    Regular price $25.00
  • FLEXIBLE HOLD HAIRSPRAY
    GOOD FOR YOU STYLING

    FLEXIBLE HOLD HAIRSPRAY

    aerosol free + brushable hold + shine
    Regular price $18.00
    Regular price $25.00
  • ROOT BOOST VOLUME POWDER
    GOOD FOR YOU STYLING

    ROOT BOOST VOLUME POWDER

    add instant volume + texture at the root
    Regular price $18.00
    Regular price $25.00
  • ALOE FLAT IRON
    HAIR TOOLS

    ALOE FLAT IRON

    hair straightener with aloe infused ceramic plates
    Regular price $89.00
    Regular price $119.00
  • FLYAWAY WAND
    ANTI-FRIZZ

    FLYAWAY WAND

    tame frizz + flyaways on-the-go
    Regular price $12.00
    Regular price $16.00
  • SOFT HOLD STYLING HAIR GEL
    GOOD FOR YOU STYLING

    SOFT HOLD STYLING HAIR GEL

    fight frizz + add shine + brushable hold
    Regular price $18.00
    Regular price $25.00
  • Best Seller
    ANTI-THINNING POWER COUPLE
    HG

    ANTI-THINNING POWER COUPLE

    AM/PM scalp care to lengthen + strengthen + reduce fallout
    Regular price $28.00
    Regular price $42.00
  • WAVE WAND
    HAIR TOOLS

    WAVE WAND

    3 barrel hair waver for effortless mermaid hair in seconds
    Regular price $43.00
    Regular price $58.00