AM daily treatment that stimulates scalp to lengthen + strengthen

deep treat + improve split ends by 84% after just 4 uses*

PM daily treatment to anchor roots for fuller, denser-looking hair

2-in-1 hair dryer brush

heat style without the damage (size: 101mm)

93% saw less shedding in 1 month*

vegan daily capsule

Stimulating treatment oil to strengthen scalp & hair

6-in-1 dryer & multi-styler

viral tiktok thermal brush, now with a longer barrel (size: 146mm)

creamy, whipped formula with pink salt to physically buff away build up + impurities

nourish + add silky smooth shine

cleanse + instantly add 177% more volume*

increases volume by 57% after 1 use*

tame frizz + flyaways on-the-go

93% saw less shedding in 1 month*

mend split ends + protect hair up to 450°F*​

instant volume + long term density

daily scalp serum for less shedding

3-in-1 multi-tool that straightens, waves or curls with cool air technology to lock in styles

93% saw less shedding in 1 month*

plump strands + soften + long term density

lactic acid & apple cider vinegar gently exfoliate scalp + leave hair soft & shiny

heat protect up to 230 C | 450 F + seal split ends + add shine

replenish moisture for 72 hours of lasting hydration*

clinically proven to reverse damage in 4 minutes*

AM/PM scalp care to lengthen + strengthen + reduce fallout

replenish moisture for 72 hours of lasting hydration*

replenish moisture for 72 hours of lasting hydration*

2-in-1 hair dryer brush with a smaller, detachable head

for shorter, thin hair, or half updos

ultra lightweight blowdryer for 4X faster drying*

reverse damage + heat protect + seal split ends

gentle microfiber towel dries hair up to 50% faster

Deep repair mask with Native Australian Strawberry Gum Extract

detangle + minimize breakage

gently detangle + shine enhancing dual bristles

clinically proven to reduce flakes & balance scalp pH*​

for shorter, thin hair, or half updos

repair breakage + soften + protect

3 barrel hair waver for effortless mermaid hair in seconds

nourish + soften + protect against humdity

for longer, thicker hair

smooth frizz + add volume while styling

93% saw less shedding in 1 month*

add sleek shine + protect against humidity

clinically proven to reduce flakes & balance scalp pH*​

instantly plumps strands for volume that lasts all day*

waterproof, multi-use comb

deep treat + reduce breakage by 70% after one use*​

travel - 93% saw less shedding in 1 month*

a mini blow dry brush for full-size salon blowouts

replenish moisture for 72 hours of lasting hydration*

repair breakage + soften + protect

2-in-1 hair straightener brush + curling iron

travel size - cleanse + instantly adds 177% more volume

travel size - mend split ends + protect hair up to 450°F/230°C*​

100% vegan pillowcase to reduce frizz, tangles, & breakage

6-pack of hair rollers for heat-free volume and bounce

travel size - 93% saw less shedding in 1 month*

clinically proven to reverse damage & repair hair from the inside out*​

travel size - AM treatment that stimulates scalp to lengthen + strengthen

100% vegan pillowcase to reduce frizz, tangles, & breakage

100% vegan pillowcase to reduce frizz, tangles, & breakage

Protect and repair with Native Australian Strawberry Gum Extract

travel size - deep treat + improve split ends by 84% after four uses*!

Instantly plumps strands for volume that lasts all day*

detangle hair + minimize snagging

keep strands in place without the crease marks

travel size - lactic acid & apple cider vinegar gently exfoliate scalp + leave hair soft & shiny

100% vegan pillowcase to reduce frizz, tangles, & breakage

lightweight headband for makeup and styling prep

nourish + add sleek shine + protect against humidity

compact, heat-safe mat for hot tools

the hero lineup that's clinically proven to reverse damage & repair hair from the inside out*​

clinically proven to reduce flakes & balance scalp pH*​

93% saw less shedding in 1 month*

100% vegan pillowcase to reduce frizz, tangles, & breakage

waterproof cap with satin lining to keep hair dry + styles intact

reverse damage + repair breakage + protect

foldable, ultra-lightweight dryer for 4X faster drying*

100% vegan pillowcase to reduce frizz, tangles, & breakage

gently detangle + shine enhancing dual bristles

for all hair types

nourish + add sleek shine + protect against humidity

Best sellers mini kit for thicker hair

stylish elastic hair cuff for secure, elevated looks

3-month supply of our most potent hair serum for fuller, thicker hair

93% saw less shedding in 1 month*

Our anti-thinning best seller trio in minis

daily scalp serum for less shedding

Mini version of our best sellers

Smooth, lift, and shine instantly

93% saw less shedding in 1 month*

Everyday essentials for stronger, shinier, healthier hair

Reboost your postpartum hair health

Complete essentials for fuller, stronger hair from root to tip

Fuller, stronger hair from root to tip

Treat and repair with Native Australian Strawberry Gum Extract

Strengthen and shine with native Australian Strawberry Gum Extract

93% saw less shedding in 1 month*

93% saw less shedding in 1 month*

Supports thicker, fuller-looking hair during your GLP-1 journey

Everything you need for a better blowout

salon-worthy blowouts + instant volume

full-size + mini duo for instant refresh anywhere

targets thinning, reduces shedding & boosts hair bonds

fuller, stronger hair from root to tip

smooth, sleek & heat-protected up to 230 C | 450 F

salon-worthy blowouts + sealed split ends

replenish moisture for 72 hours of lasting hydration*

deep treat + shield from heat up to 450°F*

93% saw less shedding in 1 month*

next-level shine, zero damage

root to tip hydration & style