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HAIR TOOLS
WAVE WAND 32MM
3 barrel x-large hair waver for effortless mermaid hair in secondsRegular price $40.00Regular price$58.00 -
HG
ANTI-THINNING INTENSIVE SCALP SPRAY
AM daily treatment that stimulates scalp to lengthen + strengthenRegular price $14.00Regular price$20.00 -
HG
ANTI-THINNING PROCAPIL® SCALP TONIC
PM daily treatment to anchor roots for fuller, denser-looking hairRegular price $15.00Regular price$22.00 -
Top PickHG
MIRACLE HAIR MASK
deep treat + improve split ends by 84% after just 4 uses*Regular price $19.00Regular price$28.00 -
HG
ELIXIR PRE-WASH OIL
Stimulating treatment oil to strengthen scalp & hairRegular price $14.00Regular price$20.00 -
TikTok ViralHAIR TOOLS
INFRARED THERMAL BOUNCE BRUSH
heat style without the damageRegular price $78.00Regular price$98.00 -
HAIR TOOLS
WAVE WAND 25MM
3 barrel hair waver for effortless mermaid hair in secondsRegular price $40.00Regular price$58.00 -
SCALP CARE
MICRO-EXFOLIATING SCALP SCRUB
creamy, whipped formula with pink salt to physically buff away build up + impuritiesRegular price $17.00Regular price$25.00 -
GOOD FOR YOU STYLING
SEA SALT TEXTURE SPRAY
add body + crunch-free textureRegular price $12.00Regular price$21.00 -
ANTI-FRIZZ
FRIZZ FIX LEAVE-IN SERUM
nourish + add silky smooth shineRegular price $16.00Regular price$24.00 -
BLONDE BABY
TONING PURPLE HAIR MASK
deep treat + banish brass + add silky shineRegular price $14.00Regular price$28.00 -
THICKENING THERAPY
VOLUMISING STYLING SPRAY
increases volume by 57% after 1 use*Regular price $19.00Regular price$28.00 -
CURL BOSS
DEFINING STYLING CREAM
activate natural curl pattern + add flexible hold + fight frizzRegular price $14.00Regular price$28.00 -
All-Time FaveHG
ANTI-THINNING SHAMPOO & CONDITIONER DUO
93% saw less shedding in 1 month*Regular price $30.00Regular price$48.00 -
THICKENING THERAPY
VOLUMISING SHAMPOO
instant volume + long term densityRegular price $21.00Regular price$30.00 -
BB ACCESSORIES
SCALP THERAPY BRUSH
exfoliates + massages scalpRegular price $10.00Regular price$18.00 -
HAIR TOOLS
AIRBURST STYLER
3-in-1 multi-tool that straightens, waves or curls with cool air technology to lock in stylesRegular price $56.00Regular price$80.00 -
GOOD FOR YOU STYLING
TANGLE THERAPY LEAVE-IN CONDITIONER
detangle + deep condition + reduce breakageRegular price $15.00Regular price$30.00 -
Wet to StyledHAIR TOOLS
EVERLAST AIRSTYLER SYSTEM
6-in-1 dryer & multi-stylerRegular price $150.00Regular price$188.00 -
THICKENING THERAPY
VOLUMISING CONDITIONER
plump strands + soften + long term densityRegular price $21.00Regular price$30.00 -
THICKENING THERAPY
VOLUMISING HAIR MASK
100% said hair felt healthier + more nourished after 1 week*Regular price $15.00Regular price$30.00 -
CURL BOSS
DEFINING SHAMPOO & CONDITIONER DUO
boost hydration + fight frizzRegular price $27.00Regular price$60.00 -
HEAVENLY HYDRATION
MOISTURISING CONDITIONER
replenish moisture for 72 hours of lasting hydration*Regular price $21.00Regular price$30.00 -
HAIR TOOLS
CLEVER CURLER
clip curler with ion technology to minimize frizz + adds shineRegular price $34.00Regular price$58.00 -
ANTI-FRIZZ
SUPER SHINE & STRENGTH OIL
strengthen + treat + add glossy shineRegular price $16.00Regular price$33.00 -
HEAVENLY HYDRATION
MOISTURISING SHAMPOO
replenish moisture for 72 hours of lasting hydration*Regular price $21.00Regular price$30.00 -
HG
HEAT PROTECT SPRAY - LIMITED EDITION
Coastal coconut scentedRegular price $14.00Regular price$20.00 -
HEAVENLY HYDRATION
MOISTURISING HAIR MASK
deep treat + intense hydration + add shineRegular price $15.00Regular price$30.00 -
HAIR TOOLS
SONIC HAIR DRYER
ultra lightweight blowdryer for 4X faster drying*Regular price $119.00Regular price$199.00 -
BB ACCESSORIES
QUICKIE HAIR TURBAN
gentle microfiber towel dries hair up to 50% fasterRegular price $16.00Regular price$28.00 -
SCALP CARE
CHARCOAL DETOXIFYING SCALP WASH
charcoal & probiotics help detoxify and rebalance scalpRegular price $15.00Regular price$30.00 -
CURL BOSS
CURL BOOSTER LEAVE-IN SPRAY
revive + refresh natural curl patternRegular price $15.00Regular price$30.00 -
HEAVENLY HYDRATION
MOISTURISING HAIR & SCALP OIL
intensly hydrating pre-wash oil treatment to treat dry scalp & hairRegular price $15.00Regular price$30.00 -
HEAVENLY HYDRATION
MOISTURISING LEAVE-IN HAIR SERUM
replenish moisture for 72 hours of lasting hydration*Regular price $21.00Regular price$30.00 -
HAIR TOOLS
BLOWOUT BRUSH 51MM
2-in-1 hair dryer brush with a smaller, detachable headRegular price $42.00Regular price$70.00 -
BLONDE BABY
TONING PURPLE SHAMPOO
banish brass + strengthen + add shineRegular price $15.00Regular price$30.00 -
BB ACCESSORIES
SHELL CLAW CLIP MINI- WHITE
for shorter, thin hair, or half updosRegular price $5.00 -
GOOD FOR YOU STYLING
VOLUME + TEXTURE STYLING CREAM
Add texture + volume + frizz controlRegular price $12.00Regular price$25.00 -
HG
HEAT PROTECT SPRAY
mend split ends + protect hair up to 450°F*Regular price $14.00Regular price$20.00 -
CURL BOSS
DEFINING CONDITIONER
boost hydration + fight frizzRegular price $15.00Regular price$30.00 -
GOOD FOR YOU STYLING
PREP + PROTECT HAIR PRIMER
heat protect + soften + add shineRegular price $12.00Regular price$25.00 -
BB ACCESSORIES
DETANGLING PADDLE BRUSH
detangle + minimize breakageRegular price $12.00Regular price$20.00 -
BB ACCESSORIES
GLOSS BRUSH
gently detangle + shine enhancing dual bristlesRegular price $18.00Regular price$30.00 -
GOOD FOR YOU STYLING
FLEXIBLE HOLD HAIRSPRAY
aerosol free + brushable hold + shineRegular price $12.00Regular price$25.00 -
GOOD FOR YOU STYLING
ROOT BOOST VOLUME POWDER
add instant volume + texture at the rootRegular price $12.00Regular price$25.00 -
ANTI-FRIZZ
SMOOTHING HAIR MASK
deep treat + smooth + fight humidityRegular price $15.00Regular price$30.00 -
CURL BOSS
DEFINING SHAMPOO
replenish moisture + fight frizzRegular price $15.00Regular price$30.00 -
BB ACCESSORIES
SHELL CLAW CLIP MINI
for shorter, thin hair, or half updosRegular price $3.00Regular price$5.00 -
HG
ANTI-THINNING SHAMPOO
93% saw less shedding in 1 month*Regular price $16.00Regular price$24.00 -
BLONDE BABY
TONING PURPLE CONDITIONER
banish brass + restore strength + softenRegular price $15.00Regular price$30.00 -
Online ExclusiveHAIR TOOLS
LONG BARREL INFRARED THERMAL BOUNCE BRUSH
viral tiktok thermal brush, now with a longer barrelRegular price $110.00 -
HAIR TOOLS
ALOE FLAT IRON
hair straightener with aloe infused ceramic platesRegular price $83.00Regular price$119.00 -
ANTI-FRIZZ
SMOOTHING CONDITIONER
nourish + soften + protect against humdityRegular price $18.00Regular price$30.00 -
BB ACCESSORIES
BOUNCE ROUND STYLING BRUSH
smooth frizz + add volume while stylingRegular price $12.00Regular price$20.00 -
DANDRUFF REPAIR
DANDRUFF SHAMPOO & CONDITIONER
clinically proven to reduce flakes & balance scalp pH*Regular price $33.00Regular price$36.00 -
BB ACCESSORIES
SLEEP + SHOWER SCRUNCHIES
satin reduces tangles + protects hair from breakageRegular price $18.00Regular price$30.00 -
ANTI-FRIZZ
SMOOTHING SHAMPOO
add sleek shine + protect against humidityRegular price $18.00Regular price$30.00 -
BRUNETTE BOOSTER
BLUE TONING HAIR MASK
deep treat + calm warm or orange tonesRegular price $15.00Regular price$30.00 -
DANDRUFF REPAIR
DRY + ITCHY SCALP SPRAY
instantly calm + relieve scalp irritationRegular price $12.00Regular price$24.00 -
GOOD FOR YOU STYLING
WONDER WASH KIDS HAIR + BODY WASH
2-in-1 natural formula, gentle enough for kidsRegular price $8.00Regular price$33.00 -
GOOD FOR YOU STYLING
SUPER DETANGLER KIDS SPRAY
banish tangles + boost manageabilityRegular price $12.00Regular price$24.00 -
BB BATH
LIMITED EDITION EXFOLIATING BODY SCRUB
coffee grounds + sugar for your softest skin yetRegular price $7.00Regular price$15.00 -
HG
ANTI-THINNING CONDITIONER
93% saw less shedding in 1 month*Regular price $16.00Regular price$24.00 -
BRUNETTE BOOSTER
BLUE TONING SHAMPOO
calm warm or orange tones + add shineRegular price $15.00Regular price$30.00 -
BRUNETTE BOOSTER
BLUE TONING SHAMPOO + CONDITIONER DUO
calm warm or orange tones + softenRegular price $27.00Regular price$60.00 -
GOOD FOR YOU STYLING
SOFT HOLD STYLING HAIR GEL
fight frizz + add shine + brushable holdRegular price $12.00Regular price$25.00 -
HG
HEAT PROTECT SPRAY BAUBLE
travel size - mend split ends + protect hair up to 450°F/230°C*Regular price $10.00 -
DANDRUFF REPAIR
DANDRUFF SHAMPOO
clinically proven to reduce flakes & balance scalp pH*Regular price $16.00Regular price$24.00 -
BB ACCESSORIES
GREY SATIN PILLOWCASE- STANDARD
100% vegan pillowcase to reduce frizz, tangles, & breakageRegular price $15.00Regular price$25.00 -
HG
CLARIFYING SCALP & HAIR RINSE
lactic acid & apple cider vinegar gently exfoliate scalp + leave hair soft & shinyRegular price $21.00Regular price$30.00 -
Best SellerHG
ANTI-THINNING POWER COUPLE
AM/PM scalp care to lengthen + strengthen + reduce falloutRegular price $26.00Regular price$42.00 -
BRUNETTE BOOSTER
BLUE TONING CONDITIONER
calm warm or orange tones + softenRegular price $15.00Regular price$30.00 -
RAPID REPAIR
BOND BUILDER+ SHAMPOO & CONDITIONER DUO
repair breakage + soften + protectRegular price $30.00Regular price$48.00 -
DANDRUFF REPAIR
LEAVE-IN SCALP SERUM
clinically proven to reduce flakes & balance scalp pH*Regular price $22.00Regular price$32.00 -
CURL BOSS
DEFINING SYSTEM
boost hydration + fight frizz + activate natural curl patternRegular price $50.00Regular price$118.00 -
BB ACCESSORIES
GREY SATIN PILLOWCASE- KING
100% vegan pillowcase to reduce frizz, tangles, & breakageRegular price $15.00Regular price$25.00 -
HG
MINI MIRACLE HAIR MASK
travel size - deep treat + improve split ends by 84% after four uses*!Regular price $8.00Regular price$10.00 -
BB ACCESSORIES
IVORY SATIN PILLOWCASE- STANDARD
100% vegan pillowcase to reduce frizz, tangles, & breakageRegular price $15.00Regular price$25.00 -
BB BATH
LIMITED EDITION ROSE BATH SOAK
infused with Rose Oil, Pink Himalayan Salt, Pink Kaolin Clay & Rose PetalsRegular price $5.00Regular price$10.00 -
DANDRUFF REPAIR
SCALP & HAIR MASK
2% salycilic acid to exfoliate scalp & leave hair softRegular price $15.00Regular price$30.00 -
RAPID REPAIR
BOND BUILDER+ LEAVE-IN HAIR MASK
clinically proven to reverse damage in 4 minutes*Regular price $22.00Regular price$32.00 -
GOOD FOR YOU STYLING
WONDER WASH & SUPER DETANGLER SPRAY KIDS DUO
natural, gentle formulas for kidsRegular price $51.00Regular price$57.00 -
RAPID REPAIR
BOND BUILDER+ FINISHING OIL
heat protect up to 230 C | 450 F + seal split ends + add shineRegular price $22.00Regular price$32.00 -
BB ACCESSORIES
WIDE TOOTH COMB
detangle hair + minimize snaggingRegular price $18.00Regular price$30.00 -
BB ACCESSORIES
BLUSH SATIN PILLOWCASE- STANDARD
100% vegan pillowcase to reduce frizz, tangles, & breakageRegular price $15.00Regular price$25.00 -
HG
MINI ANTI-THINNING SHAMPOO
travel - 93% saw less shedding in 1 month*Regular price $8.00Regular price$10.00 -
BB ACCESSORIES
CREASELESS HAIR CLIPS
keep strands in place without the crease marksRegular price $6.00Regular price$10.00 -
HG
MINI ANTI-THINNING CONDITIONER
travel size - 93% saw less shedding in 1 month*Regular price $8.00Regular price$10.00 -
BB ACCESSORIES
SCRUNCHIE SET
satin reduces tangles + protects hair from breakageRegular price $21.00Regular price$35.00 -
THICKENING THERAPY
VOLUMISING SHAMPOO & CONDITIONER DUO
instantly plumps strands for volume that lasts all day*Regular price $37.00Regular price$60.00 -
BB ACCESSORIES
IVORY SATIN PILLOWCASE- KING
100% vegan pillowcase to reduce frizz, tangles, & breakageRegular price $15.00Regular price$25.00 -
RAPID REPAIR
BOND BUILDER + LEAVE-IN MASK & FINISHING OIL
reverse damage + heat protect + seal split endsRegular price $39.00Regular price$64.00 -
HEAVENLY HYDRATION
MINI MOISTURISING LEAVE-IN HAIR SERUM
travel size - 72 hours of lasting hydration*Regular price $8.00Regular price$10.00 -
RAPID REPAIR
BOND BUILDER+ SHAMPOO, LEAVE-IN MASK & OIL TRIO
the hero lineup that's clinically proven to reverse damage & repair hair from the inside out*Regular price $51.00Regular price$88.00 -
GOOD FOR YOU STYLING
MINI SEA SALT TEXTURE SPRAY
travel size - add body + crunch-free textureRegular price $8.00Regular price$10.00 -
DANDRUFF REPAIR
DANDRUFF CONDITIONER
clinically proven to reduce flakes & balance scalp pH*Regular price $16.00Regular price$24.00 -
RAPID REPAIR
BOND BUILDER+ HAIR MASK
deep treat + reduce breakage by 70% after one use*Regular price $21.00Regular price$30.00 -
RAPID REPAIR
BOND BUILDER+ CONDITIONER
repair breakage + soften + protectRegular price $16.00Regular price$24.00 -
RAPID REPAIR
BOND BUILDER+ SHAMPOO
clinically proven to reverse damage & repair hair from the inside out*Regular price $16.00Regular price$24.00 -
HG
MINI ANTI-THINNING INTENSIVE SCALP SPRAY
travel size - AM treatment that stimulates scalp to lengthen + strengthenRegular price $8.00Regular price$10.00 -
BB ACCESSORIES
BLUSH SATIN PILLOWCASE- KING
100% vegan pillowcase to reduce frizz, tangles, & breakageRegular price $15.00Regular price$25.00 -
HG
MINI ELIXIR PRE-WASH OIL
travel size - rosemary stimulating treatment oil for scalp & hairRegular price $8.00Regular price$10.00 -
HEAVENLY HYDRATION
MOISTURISING SHAMPOO & CONDITIONER DUO
replenish moisture for 72 hours of lasting hydration*Regular price $37.00Regular price$60.00 -
Free MiniHAIR TOOLS
CAN'T STOP THIS STYLE
Infrared Bounce Brush DuoRegular price $98.00Regular price$104.00 -
HG
MINI DRY SHAMPOO
travel size - cleanse + instantly adds 177% more volumeRegular price $9.00Regular price$12.00 -
RAPID REPAIR
BOND BUILDER+ SYSTEM
reverse damage + repair breakage + protectRegular price $84.00Regular price$142.00 -
HG
MIRACLE MAKERS
HG Elixir Oil + Miracle Mask to deep treat from scalp to strandRegular price $26.00Regular price$48.00 -
HG
MINI CLARIFYING SCALP & HAIR RINSE
travel size - lactic acid & apple cider vinegar gently exfoliate scalp + leave hair soft & shinyRegular price $8.00Regular price$10.00 -
ANTI-FRIZZ
SMOOTHING SHAMPOO & CONDITIONER DUO
nourish + add sleek shine + protect against humidityRegular price $32.00Regular price$60.00 -
BB ACCESSORIES
LIMITED EDITION SILVER GLITTER GLOSS BRUSH
gently detangle + shine enhancing dual bristlesRegular price $18.00Regular price$30.00 -
ANTI-FRIZZ
TONING PURPLE SHAMPOO & CONDITIONER DUO
banish brass + restore strength + add shineRegular price $27.00Regular price$60.00 -
HG
MINI ANTI-THINNING PROCAPIL® SCALP TONIC
travel size - PM daily treatment to anchor roots for fuller, denser-looking hairRegular price $8.00Regular price$10.00 -
28% OffTT
VOLUME & THICKENING SQUAD
Instantly plumps strands for volume that lasts all day*Regular price $32.00Regular price$45.00 -
BB ACCESSORIES
SATIN HAIR TURBAN
soft satin hair wrap to smooth & protect hair overnightRegular price $14.00Regular price$18.00 -
BB ACCESSORIES
LIMITED EDITION SILVER SCALP THERAPY BRUSH
exfoliates + massages scalpRegular price $10.00Regular price$18.00 -
BB ACCESSORIES
HEAT RESISTANT SILICONE MAT
compact, heat-safe mat for hot toolsRegular price $6.00Regular price$8.00 -
BLONDE BABY
TONING PURPLE TRIO
banish brass + restore strength + add shineRegular price $37.00Regular price$88.00 -
BB ACCESSORIES
VELCRO ROLLERS
6-pack of hair rollers for heat-free volume and bounceRegular price $14.00Regular price$18.00 -
BRUNETTE BOOSTER
BLUE TONING TRIO
calm warm or orange tones + softenRegular price $38.00Regular price$89.97 -
BB ACCESSORIES
SATIN LINED SHOWER CAP
waterproof cap with satin lining to keep hair dry + styles intactRegular price $12.00Regular price$16.00 -
BB ACCESSORIES
LIMITED EDITION GRAY & BLACK SCALP THERAPY BRUSH
exfoliates + massages scalpRegular price $10.00Regular price$18.00 -
BB ACCESSORIES
GET READY WITH BB HEADBAND
lightweight headband for makeup and styling prepRegular price $9.00Regular price$12.00 -
ANTI-FRIZZ
SMOOTHING TRIO
nourish + add sleek shine + protect against humidityRegular price $43.00Regular price$84.00 -
BB ACCESSORIES
GOOD HAIR ERA TOTE BAG
take-everywhere tote bagRegular price $7.00Regular price$12.00 -
ANTI-FRIZZ
SMOOTHING SYSTEM
nourish + add sleek shine + protect against humidityRegular price $58.00Regular price$114.00 -
BB ACCESSORIES
HAIR CUFF
stylish elastic hair cuff for secure, elevated looksRegular price $4.00Regular price$5.00 -
BB ACCESSORIES
WATER BOTTLE
chic pink water bottle for stylish, sustainable hydrationRegular price $14.00Regular price$20.00 -
Dream RoutineHG
ANTI-THINNING SUPER SYSTEM
93% saw less shedding in 1 month*Regular price $81.00Regular price$138.00 -
HAIR TOOLS
INFRARED THERMAL BOUNCE BRUSH & MIRACLE MASK DUO
Next-level shine, zero damageRegular price $90.00Regular price$113.00 -
HAIR TOOLS
EVERLAST AIRSTYLER & MIRACLE HAIR MASK DUO
Root to tip hydration & styleRegular price $155.00Regular price$194.00 -
THICKENING THERAPY
VOLUMISING SYSTEM
instantly plumps strands for volume that lasts all day*Regular price $70.00Regular price$118.00 -
THICKENING THERAPY
VOLUMISING TRIO
instantly plumps strands for volume that lasts all day*Regular price $52.00Regular price$88.00