AM daily treatment that stimulates scalp to lengthen + strengthen

deep treat + improve split ends by 84% after just 4 uses*

PM daily treatment to anchor roots for fuller, denser-looking hair

2-in-1 hair dryer brush

heat style without the damage

93% saw less shedding in 1 month*

vegan daily capsule

Stimulating treatment oil to strengthen scalp & hair

6-in-1 dryer & multi-styler

viral tiktok thermal brush, now with a longer barrel

creamy, whipped formula with pink salt to physically buff away build up + impurities

nourish + add silky smooth shine

cleanse + instantly add 177% more volume*

tame frizz + flyaways on-the-go

93% saw less shedding in 1 month*

mend split ends + protect hair up to 450°F*​

instant volume + long term density

3-in-1 multi-tool that straightens, waves or curls with cool air technology to lock in styles

daily scalp serum for less shedding

plump strands + soften + long term density

93% saw less shedding in 1 month*

lactic acid & apple cider vinegar gently exfoliate scalp + leave hair soft & shiny

heat protect up to 230 C | 450 F + seal split ends + add shine

replenish moisture for 72 hours of lasting hydration*

clinically proven to reverse damage in 4 minutes*

AM/PM scalp care to lengthen + strengthen + reduce fallout

replenish moisture for 72 hours of lasting hydration*

replenish moisture for 72 hours of lasting hydration*

2-in-1 hair dryer brush with a smaller, detachable head

ultra lightweight blowdryer for 4X faster drying*

for shorter, thin hair, or half updos

reverse damage + heat protect + seal split ends

gentle microfiber towel dries hair up to 50% faster

detangle + minimize breakage

gently detangle + shine enhancing dual bristles

Deep repair mask with Native Australian Strawberry Gum Extract

clinically proven to reduce flakes & balance scalp pH*​

for shorter, thin hair, or half updos

repair breakage + soften + protect

nourish + soften + protect against humdity

3 barrel hair waver for effortless mermaid hair in seconds

for longer, thicker hair

smooth frizz + add volume while styling

93% saw less shedding in 1 month*

add sleek shine + protect against humidity

Protect up to 450 F with Native Australian Strawberry Gum Extract

clinically proven to reduce flakes & balance scalp pH*​

instantly plumps strands for volume that lasts all day*

waterproof, multi-use comb

travel - 93% saw less shedding in 1 month*

deep treat + reduce breakage by 70% after one use*​

a mini blow dry brush for full-size salon blowouts

2-in-1 hair straightener brush + curling iron

repair breakage + soften + protect

replenish moisture for 72 hours of lasting hydration*

travel size - mend split ends + protect hair up to 450°F/230°C*​

travel size - cleanse + instantly adds 177% more volume

100% vegan pillowcase to reduce frizz, tangles, & breakage

travel size - 93% saw less shedding in 1 month*

6-pack of hair rollers for heat-free volume and bounce

clinically proven to reverse damage & repair hair from the inside out*​

travel size - AM treatment that stimulates scalp to lengthen + strengthen

100% vegan pillowcase to reduce frizz, tangles, & breakage

100% vegan pillowcase to reduce frizz, tangles, & breakage

travel size - deep treat + improve split ends by 84% after four uses*!

Protect and repair with Native Australian Strawberry Gum Extract

Instantly plumps strands for volume that lasts all day*

detangle hair + minimize snagging

keep strands in place without the crease marks

100% vegan pillowcase to reduce frizz, tangles, & breakage

travel size - lactic acid & apple cider vinegar gently exfoliate scalp + leave hair soft & shiny

lightweight headband for makeup and styling prep

nourish + add sleek shine + protect against humidity

compact, heat-safe mat for hot tools

the hero lineup that's clinically proven to reverse damage & repair hair from the inside out*​

clinically proven to reduce flakes & balance scalp pH*​

100% vegan pillowcase to reduce frizz, tangles, & breakage

waterproof cap with satin lining to keep hair dry + styles intact

reverse damage + repair breakage + protect

93% saw less shedding in 1 month*

foldable, ultra-lightweight dryer for 4X faster drying*

100% vegan pillowcase to reduce frizz, tangles, & breakage

gently detangle + shine enhancing dual bristles

for all hair types

nourish + add sleek shine + protect against humidity

stylish elastic hair cuff for secure, elevated looks

93% saw less shedding in 1 month*

wake up ready—your style, preserved overnight

Best sellers mini kit for thicker hair

daily scalp serum for less shedding

Our anti-thinning best seller trio in minis

Smooth, lift, and shine instantly

93% saw less shedding in 1 month*

Everyday essentials for stronger, shinier, healthier hair

Reboost your postpartum hair health

Complete essentials for fuller, stronger hair from root to tip

Fuller, stronger hair from root to tip

Protect and repair with Native Australian Strawberry Gum Extract

93% saw less shedding in 1 month*

Treat and repair with Native Australian Strawberry Gum Extract

Strengthen and shine with native Australian Strawberry Gum Extract

Protect and repair with Native Australian Strawberry Gum Extract

Protect and repair with Native Australian Strawberry Gum Extract

Protect and repair with Native Australian Strawberry Gum Extract

93% saw less shedding in 1 month*

93% saw less shedding in 1 month*

Supports thicker, fuller-looking hair during your GLP-1 journey

3-month supply of our most potent hair serum for fuller, thicker hair

Everything you need for a better blowout

salon-worthy blowouts + instant volume

full-size + mini duo for instant refresh anywhere

targets thinning, reduces shedding & boosts hair bonds

fuller, stronger hair from root to tip

smooth, sleek & heat-protected up to 230 C | 450 F

salon-worthy blowouts + sealed split ends

replenish moisture for 72 hours of lasting hydration*

deep treat + shield from heat up to 450°F*

93% saw less shedding in 1 month*

next-level shine, zero damage

root to tip hydration & style