AM daily treatment that stimulates scalp to lengthen + strengthen

deep treat + improve split ends by 84% after just 4 uses*

PM daily treatment to anchor roots for fuller, denser-looking hair

2-in-1 hair dryer brush

heat style without the damage

vegan daily capsule

Stimulating treatment oil to strengthen scalp & hair

93% saw less shedding in 1 month*

creamy, whipped formula with pink salt to physically buff away build up + impurities

add body + crunch-free texture

6-in-1 dryer & multi-styler

nourish + add silky smooth shine

cleanse + instantly add 177% more volume*

deep treat + banish brass + add silky shine

increases volume by 57% after 1 use*

activate natural curl pattern + add flexible hold + fight frizz

tame frizz + flyaways on-the-go

instant volume + long term density

viral tiktok thermal brush, now with a longer barrel

exfoliates + massages scalp

mend split ends + protect hair up to 450°F*​

3-in-1 multi-tool that straightens, waves or curls with cool air technology to lock in styles

plump strands + soften + long term density

93% saw less shedding in 1 month*

boost hydration + fight frizz

replenish moisture for 72 hours of lasting hydration*

clinically proven to reverse damage in 4 minutes*

heat protect up to 230 C | 450 F + seal split ends + add shine

strengthen + treat + add glossy shine

lactic acid & apple cider vinegar gently exfoliate scalp + leave hair soft & shiny

replenish moisture for 72 hours of lasting hydration*

Coastal coconut scented

replenish moisture for 72 hours of lasting hydration*

ultra lightweight blowdryer for 4X faster drying*

AM/PM scalp care to lengthen + strengthen + reduce fallout

reverse damage + heat protect + seal split ends

for shorter, thin hair, or half updos

2-in-1 hair dryer brush with a smaller, detachable head

charcoal & probiotics help detoxify and rebalance scalp

gentle microfiber towel dries hair up to 50% faster

intensly hydrating pre-wash oil treatment to treat dry scalp & hair

banish brass + strengthen + add shine

93% saw less shedding in 1 month*

heat protect + soften + add shine

boost hydration + fight frizz

aerosol free + brushable hold + shine

detangle + minimize breakage

add instant volume + texture at the root

gently detangle + shine enhancing dual bristles

for shorter, thin hair, or half updos

replenish moisture + fight frizz

clinically proven to reduce flakes & balance scalp pH*​

hair straightener with aloe infused ceramic plates

banish brass + restore strength + soften

nourish + soften + protect against humdity

for longer, thicker hair

smooth frizz + add volume while styling

add sleek shine + protect against humidity

instantly calm + relieve scalp irritation

repair breakage + soften + protect

waterproof, multi-use comb

clinically proven to reduce flakes & balance scalp pH*​

93% saw less shedding in 1 month*

fight frizz + add shine + brushable hold

clinically proven to reduce flakes & balance scalp pH*​

3 barrel hair waver for effortless mermaid hair in seconds

100% vegan pillowcase to reduce frizz, tangles, & breakage

deep treat + reduce breakage by 70% after one use*​

2% salycilic acid to exfoliate scalp & leave hair soft

travel size - mend split ends + protect hair up to 450°F/230°C*​

2-in-1 hair straightener brush + curling iron

a mini blow dry brush for full-size salon blowouts

travel size - rosemary stimulating treatment oil for scalp & hair

repair breakage + soften + protect

travel size - 72 hours of lasting hydration*

100% vegan pillowcase to reduce frizz, tangles, & breakage

100% vegan pillowcase to reduce frizz, tangles, & breakage

replenish moisture for 72 hours of lasting hydration*

travel size - cleanse + instantly adds 177% more volume

travel size - AM treatment that stimulates scalp to lengthen + strengthen

clinically proven to reverse damage & repair hair from the inside out*​

detangle hair + minimize snagging

100% vegan pillowcase to reduce frizz, tangles, & breakage

Instantly plumps strands for volume that lasts all day*

travel size - add body + crunch-free texture

travel size - lactic acid & apple cider vinegar gently exfoliate scalp + leave hair soft & shiny

the hero lineup that's clinically proven to reverse damage & repair hair from the inside out*​

100% vegan pillowcase to reduce frizz, tangles, & breakage

clinically proven to reduce flakes & balance scalp pH*​