AM daily treatment that stimulates scalp to lengthen + strengthen

deep treat + improve split ends by 84% after just 4 uses*

PM daily treatment to anchor roots for fuller, denser-looking hair

2-in-1 hair dryer brush

heat style without the damage

vegan daily capsule

Stimulating treatment oil to strengthen scalp & hair

93% saw less shedding in 1 month*

creamy, whipped formula with pink salt to physically buff away build up + impurities

6-in-1 dryer & multi-styler

add body + crunch-free texture

nourish + add silky smooth shine

cleanse + instantly add 177% more volume*

deep treat + banish brass + add silky shine

increases volume by 57% after 1 use*

activate natural curl pattern + add flexible hold + fight frizz

tame frizz + flyaways on-the-go

viral tiktok thermal brush, now with a longer barrel

instant volume + long term density

mend split ends + protect hair up to 450°F*​

exfoliates + massages scalp

93% saw less shedding in 1 month*

3-in-1 multi-tool that straightens, waves or curls with cool air technology to lock in styles

plump strands + soften + long term density

boost hydration + fight frizz

replenish moisture for 72 hours of lasting hydration*

heat protect up to 230 C | 450 F + seal split ends + add shine

clinically proven to reverse damage in 4 minutes*

lactic acid & apple cider vinegar gently exfoliate scalp + leave hair soft & shiny

clip curler with ion technology to minimize frizz + adds shine

replenish moisture for 72 hours of lasting hydration*

93% saw less shedding in 1 month*

AM/PM scalp care to lengthen + strengthen + reduce fallout

replenish moisture for 72 hours of lasting hydration*

ultra lightweight blowdryer for 4X faster drying*

for shorter, thin hair, or half updos

2-in-1 hair dryer brush with a smaller, detachable head

reverse damage + heat protect + seal split ends

charcoal & probiotics help detoxify and rebalance scalp

gentle microfiber towel dries hair up to 50% faster

banish brass + strengthen + add shine

daily scalp serum for less shedding

heat protect + soften + add shine

boost hydration + fight frizz

aerosol free + brushable hold + shine

Add texture + volume + frizz control

add instant volume + texture at the root

detangle + minimize breakage

gently detangle + shine enhancing dual bristles

replenish moisture + fight frizz

for shorter, thin hair, or half updos

clinically proven to reduce flakes & balance scalp pH*​

hair straightener with aloe infused ceramic plates

banish brass + restore strength + soften

nourish + soften + protect against humdity

for longer, thicker hair

repair breakage + soften + protect

smooth frizz + add volume while styling

add sleek shine + protect against humidity

instantly calm + relieve scalp irritation

93% saw less shedding in 1 month*

clinically proven to reduce flakes & balance scalp pH*​

waterproof, multi-use comb

3 barrel hair waver for effortless mermaid hair in seconds

clinically proven to reduce flakes & balance scalp pH*​

instantly plumps strands for volume that lasts all day*

travel - 93% saw less shedding in 1 month*

deep treat + reduce breakage by 70% after one use*​

100% vegan pillowcase to reduce frizz, tangles, & breakage

a mini blow dry brush for full-size salon blowouts

repair breakage + soften + protect

2-in-1 hair straightener brush + curling iron

2% salycilic acid to exfoliate scalp & leave hair soft

travel size - mend split ends + protect hair up to 450°F/230°C*​

travel size - 93% saw less shedding in 1 month*

replenish moisture for 72 hours of lasting hydration*

100% vegan pillowcase to reduce frizz, tangles, & breakage

100% vegan pillowcase to reduce frizz, tangles, & breakage

travel size - cleanse + instantly adds 177% more volume

clinically proven to reverse damage & repair hair from the inside out*​

travel size - AM treatment that stimulates scalp to lengthen + strengthen

detangle hair + minimize snagging

Instantly plumps strands for volume that lasts all day*

100% vegan pillowcase to reduce frizz, tangles, & breakage

limited-edition birthday mini kit

keep strands in place without the crease marks

travel size - lactic acid & apple cider vinegar gently exfoliate scalp + leave hair soft & shiny

the hero lineup that's clinically proven to reverse damage & repair hair from the inside out*​

clinically proven to reduce flakes & balance scalp pH*​

100% vegan pillowcase to reduce frizz, tangles, & breakage

nourish + add sleek shine + protect against humidity

compact, heat-safe mat for hot tools

banish brass + restore strength + add shine

HG Elixir Oil + Miracle Mask to deep treat from scalp to strand

reverse damage + repair breakage + protect

6-pack of hair rollers for heat-free volume and bounce

waterproof cap with satin lining to keep hair dry + styles intact

100% vegan pillowcase to reduce frizz, tangles, & breakage

soft satin hair wrap to smooth & protect hair overnight

foldable, ultra-lightweight dryer for 4X faster drying*

gently detangle + shine enhancing dual bristles

lightweight headband for makeup and styling prep

banish brass + restore strength + add shine

nourish + add sleek shine + protect against humidity

for all hair types

stylish elastic hair cuff for secure, elevated looks

93% saw less shedding in 1 month*

93% saw less shedding in 1 month*

93% saw less shedding in 1 month*

wake up ready—your style, preserved overnight

Smooth, lift, and shine instantly

Deep repair mask with Native Australian Strawberry Gum Extract

daily scalp serum for less shedding

93% saw less shedding in 1 month*

93% saw less shedding in 1 month*

93% saw less shedding in 1 month*

3-month supply for fuller, thicker hair

Everything you need for a better blowout

target dandruff, itch, and irritation—fast.

salon-worthy blowouts + instant volume

full-size + mini duo for instant refresh anywhere

targets thinning, reduces shedding & boosts hair bonds

fuller, stronger hair from root to tip

smooth, sleek & heat-protected up to 230 C | 450 F

salon-worthy blowouts + sealed split ends

replenish moisture for 72 hours of lasting hydration*

deep treat + shield from heat up to 450°F*

93% saw less shedding in 1 month*

next-level shine, zero damage

root to tip hydration & style