3 barrel x-large hair waver for effortless mermaid hair in seconds

AM daily treatment that stimulates scalp to lengthen + strengthen

Stimulating treatment oil to strengthen scalp & hair

deep treat + improve split ends by 84% after just 4 uses*

PM daily treatment to anchor roots for fuller, denser-looking hair

creamy, whipped formula with pink salt to physically buff away build up + impurities

replenish moisture + fight frizz

boost hydration + fight frizz

boost hydration + fight frizz

activate natural curl pattern + add flexible hold + fight frizz

boost hydration + fight frizz

deep treat + banish brass + add silky shine

vegan daily capsule

add body + crunch-free texture

3 barrel hair waver for effortless mermaid hair in seconds

satin reduces tangles + protects hair from breakage

banish brass + strengthen + add shine

banish brass + restore strength + soften

nourish + add silky smooth shine

exfoliates + massages scalp

2-in-1 hair dryer brush

gentle microfiber towel dries hair up to 50% faster

increases volume by 57% after 1 use*

instant volume + long term density

plump strands + soften + long term density

100% said hair felt healthier + more nourished after 1 week*

detangle + deep condition + reduce breakage

nourish + soften + protect against humdity

add sleek shine + protect against humidity

deep treat + smooth + fight humidity

100% vegan pillowcase to reduce frizz, tangles, & breakage

100% vegan pillowcase to reduce frizz, tangles, & breakage

100% vegan pillowcase to reduce frizz, tangles, & breakage

100% vegan pillowcase to reduce frizz, tangles, & breakage

100% vegan pillowcase to reduce frizz, tangles, & breakage

100% vegan pillowcase to reduce frizz, tangles, & breakage

gently detangle + shine enhancing dual bristles

waterproof, multi-use comb

detangle hair + minimize snagging

replenish moisture for 72 hours of lasting hydration*

replenish moisture for 72 hours of lasting hydration*

deep treat + intense hydration + add shine

calm warm or orange tones + add shine

calm warm or orange tones + soften

deep treat + calm warm or orange tones

intensly hydrating pre-wash oil treatment to treat dry scalp & hair

satin reduces tangles + protects hair from breakage

2-in-1 natural formula, gentle enough for kids

strengthen + treat + add glossy shine

revive + refresh natural curl pattern

for a luminous all-day glow

charcoal & probiotics help detoxify and rebalance scalp

banish tangles + boost manageability

natural, gentle formulas for kids

3-in-1 multi-tool that straightens, waves or curls with cool air technology to lock in styles

clip curler with ion technology to minimize frizz + adds shine

calm warm or orange tones + soften

calm warm or orange tones + soften

boost hydration + fight frizz + activate natural curl pattern

ultra lightweight blowdryer for 4X faster drying*

detangle + minimize breakage

for longer, thicker hair

for shorter, thin hair, or half updos

instantly calm + relieve scalp irritation

smooth frizz + add volume while styling

aerosol free + brushable hold + shine

add instant volume + texture at the root

fight frizz + add shine + brushable hold

heat protect + soften + add shine

Add texture + volume + frizz control

replenish moisture for 72 hours of lasting hydration*

cleanse + instantly add 177% more volume*

2-in-1 hair dryer brush with a smaller, detachable head

travel size - mend split ends + protect hair up to 450°F/230°C*​

travel size - add body + crunch-free texture

travel size - deep treat + improve split ends by 84% after four uses*!

keep strands in place without the crease marks

travel size- creamy, whipped formula with pink salt to buff away build up + impurities

hair straightener with aloe infused ceramic plates

heat style without the damage

Coastal coconut scented

travel size - AM treatment that stimulates scalp to lengthen + strengthen

travel size - PM daily treatment to anchor roots for fuller, denser-looking hair

take-everywhere tote bag

exfoliates + massages scalp

gently detangle + shine enhancing dual bristles

exfoliates + massages scalp

clinically proven to reduce flakes & balance scalp pH*​

clinically proven to reduce flakes & balance scalp pH*​

2% salycilic acid to exfoliate scalp & leave hair soft

clinically proven to reduce flakes & balance scalp pH*​

clinically proven to reduce flakes & balance scalp pH*​

tame frizz + flyaways on-the-go

6-in-1 dryer & multi-styler

lactic acid & apple cider vinegar gently exfoliate scalp + leave hair soft & shiny

travel size - 72 hours of lasting hydration*

travel size - rosemary stimulating treatment oil for scalp & hair

travel - 93% saw less shedding in 1 month*

travel size - 93% saw less shedding in 1 month*

93% saw less shedding in 1 month*

93% saw less shedding in 1 month*

93% saw less shedding in 1 month*

93% saw less shedding in 1 month*

mend split ends + protect hair up to 450°F*​

travel size - cleanse + instantly adds 177% more volume

HG Elixir Oil + Miracle Mask to deep treat from scalp to strand

clinically proven to reverse damage & repair hair from the inside out*​

repair breakage + soften + protect

heat protect up to 230 C | 450 F + seal split ends + add shine

clinically proven to reverse damage in 4 minutes*

deep treat + reduce breakage by 70% after one use*​

travel size - lactic acid & apple cider vinegar gently exfoliate scalp + leave hair soft & shiny

repair breakage + soften + protect

reverse damage + repair breakage + protect

reverse damage + heat protect + seal split ends

the hero lineup that's clinically proven to reverse damage & repair hair from the inside out*​

instantly plumps strands for volume that lasts all day*

sample packets to reduce shedding in 1 month*

for shorter, thin hair, or half updos

banish brass + restore strength + add shine

banish brass + restore strength + add shine

nourish + add sleek shine + protect against humidity

nourish + add sleek shine + protect against humidity

nourish + add sleek shine + protect against humidity

Scalp Care Mini Kit

Aussie Hair Hustle Kit

Rapid Repair Bond Builder+ Kit

Infrared Bounce Brush Duo

Instantly plumps strands for volume that lasts all day*

instantly plumps strands for volume that lasts all day*

instantly plumps strands for volume that lasts all day*

instantly plumps strands for volume that lasts all day*

viral tiktok thermal brush, now with a longer barrel

replenish moisture for 72 hours of lasting hydration*

lightweight headband for makeup and styling prep

soft satin hair wrap to smooth & protect hair overnight

stylish elastic hair cuff for secure, elevated looks

6-pack of hair rollers for heat-free volume and bounce

compact, heat-safe mat for hot tools

waterproof cap with satin lining to keep hair dry + styles intact

Root to tip hydration & style

Next-level shine, zero damage

AM/PM scalp care to lengthen + strengthen + reduce fallout

93% saw less shedding in 1 month*