the hero lineup that's clinically proven to reverse damage & repair hair from the inside out*​

2-in-1 hair dryer brush

AM/PM scalp care to lengthen + strengthen + reduce fallout

cleanse + instantly add 177% more volume*

93% saw less shedding in 1 month*

deep treat + improve split ends by 84% after just 4 uses*

mend split ends + protect hair up to 450°F*​

lactic acid & apple cider vinegar gently exfoliate scalp + leave hair soft & shiny

clinically proven to reverse damage in 4 minutes*

3 barrel x-large hair waver for effortless mermaid hair in seconds

AM daily treatment that stimulates scalp to lengthen + strengthen

PM daily treatment to anchor roots for fuller, denser-looking hair

vegan daily capsule

creamy, whipped formula with pink salt to physically buff away build up + impurities

Stimulating treatment oil to strengthen scalp & hair

3 barrel hair waver for effortless mermaid hair in seconds

nourish + add silky smooth shine

3-in-1 multi-tool that straightens, waves or curls with cool air technology to lock in styles

increases volume by 57% after 1 use*

instant volume + long term density

Coastal coconut scented

plump strands + soften + long term density

hair straightener with aloe infused ceramic plates

replenish moisture for 72 hours of lasting hydration*

replenish moisture for 72 hours of lasting hydration*

replenish moisture for 72 hours of lasting hydration*

reverse damage + heat protect + seal split ends

93% saw less shedding in 1 month*

93% saw less shedding in 1 month*

heat protect up to 230 C | 450 F + seal split ends + add shine

tame frizz + flyaways on-the-go

clinically proven to reduce flakes & balance scalp pH*​

clinically proven to reduce flakes & balance scalp pH*​

repair breakage + soften + protect

93% saw less shedding in 1 month*

clinically proven to reduce flakes & balance scalp pH*​

deep treat + reduce breakage by 70% after one use*​

clinically proven to reduce flakes & balance scalp pH*​

clinically proven to reverse damage & repair hair from the inside out*​

repair breakage + soften + protect

instantly plumps strands for volume that lasts all day*

reverse damage + repair breakage + protect

HG Elixir Oil + Miracle Mask to deep treat from scalp to strand

replenish moisture for 72 hours of lasting hydration*

93% saw less shedding in 1 month*

instantly plumps strands for volume that lasts all day*

instantly plumps strands for volume that lasts all day*